Trent Reznor, the man behind the band Nine Inch Nails, has done so much to allow his fans to interact with his music. He's become a true leader in showing that if the artist engages his fans the can still earn millions while making fans happy, rather than turning them into the enemy. Reznor has always reached out to his fans, and has an amazingly comprehensive website, with forums, chat rooms and many other ways of interacting. He encourages fans to better connect with each other as well. While companies like Warner Music forced all the music videos of their artists off YouTube, Reznor actually aggregates all the videos his fans take at concerts. he encourages them to bring cameras on one page on his own website. He does the same for photos. He released a free iPhone app that allowed fans to locate each other, and communicate with each other, while sharing photos and videos as well. It's all about connecting with those fans, and helping them better connect with each other. This model has allowed him and Nine Inch Nails to stay relevant and profitable in the new millennium of digital music.
Nine Inch Nails website: http://www.nin.com/
I found this to be very interesting Emanuel. The future of how artist interact with fans has changed. The digital age has allowed fans to interact more intimately with artist. The digital world has definately open up the door for more sharig amongnst the artist and fan and between the fans.
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